Shinsegae’s Myeong-dong branch is not only a department store/duty free shop, but is now also a space for displaying artist’s works, creating a new/
differentiated-shopping environment. On the 10th floor, there is the largest Korean cosmetic shop/brand called, “Cosmetic Zone.” The 12th floor is where the, “Shinsegae Giftshop,” is located. the gift shop sells high quality Korean craftworks.